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A Big WIN

In 1990 the American with Disabilities Act help pave the way for individuals with disabilities. However, the law pertains to physical disability accommodations in jobs, transportation, schools, and all public and private places—not cognitive, social, or intellectual disabilities. Our partners at Welcome Inclusion (WIN) want to advocate for these individuals. WIN is a public awareness initiative to “promote a world of inclusion” for children and adults with intellectual, behavioral and social differences through three key activities: awareness, community and training. To help elevate the initiative, WIN reached out to Tactile to design the logo and branded campaign materials. The WIN logo will be applied to businesses and organizations that partner with WIN, advocating an inclusive environment for those with differences. We’re proud to be a part of an influential initiative and making an impact through design.

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BRAND EVOLUTION

When it came to designing the new Tactile logo, we sought a fresh perspective from our friends Don and Ryan of Invisible Creature. We came to them with some high–level ideas that we thought reflected our culture well, and they lent a refined eye and a touch of the unexpected. It was a great collaboration with a talented local design agency. It goes without saying that it’s tough to finalize your new logo—but the guys at IC made it feel easy.

About Us

We believe great tools cultivate meaningful experiences that can improve our working and living conditions. We’re guided by the principle that functional should also be beautiful and enjoyable. For over 15 years we’ve relied on building trust and collaborative relationships with our clients to do just that.

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