news Tactile Sponsors Women in Design Event

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Phew, 2021 is finally here.

2020 brought the darkest of days with challenges, obstacles, and the loss of loved ones. Although a new year can't remove the pain, we're hopeful 2021 will bring new beginnings, happiness, and hope. Happy New Year from all of us at Tactile...

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What is Cognitive Bias?

At Tactile we believe great tools cultivate meaningful experiences that can improve our working and living conditions. But in order to do our very best work, we have to overcome cognitive bias.

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Tactile Wins A’Design Awards

The A'Design Awards announced the 2020 winners and Tactile was awarded platinum for Milwaukee Redstick Digital Level and gold for Tektronix 5 Series MSO. Congrats to our partners and the design teams!

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Tactile Wins IDA Award

Announced today, the International Design Awards (IDA) released the 2019 IDA winners. Tactile received a Bronze award for the Milwaukee Redstick Digital Level and an Honorable Mention for the Tektronix 5 Series MSO...

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Tektronix 3 and 4 Series Hit the Market

This past summer our friends at Tektronix released the 3 Series MDO (Mixed Domain Oscilloscope) and the 4 Series MSO (Mixed Signal Oscilloscope). Emulating the 5 Series MSO design language, the 3 Series MDO and 4 Series MSO are Tektronix’s newest mid-range oscilloscopes offering high-definition touch screens, enabling engineers to view digital data streams, ongoing measurements, and database information in addition to the conventional analog traces. The new oscilloscopes simplify the development of embedded products, ranging from televisions to IoT and radio-based devices. We’re honored to have worked with Tektronix on the design language of their flagship products. Visit our 5 Series MSO case study for a look back on our first design collaboration with Tektronix.

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Meet Our New UX Director

To boost our UX capabilities, we are excited to announce our newest addition to the Tactile team, Marcus Pape. Welcome to the team! Marcus joins us as the UX Director to lead our UX design team to help facilitate collaboration from idea to conception. Here’s a little more about Marcus: Marcus is a designer, builder, and creative leader with over 20 years of experience. His passion for solving challenging problems and delivering meaningful experiences has shaped a diverse career spanning physical and digital product design, marketing, and branding. During the dawn of digital marketing, Marcus worked at agencies and startups creating immersive interactive experiences, before spending the next two decades helping product companies bring ideas to life. Prior to Tactile, Marcus spent over six years as a design leader at Amazon, helping build the global advertising design and user experience organization. He also oversaw the cross-platform customer experience, brand systems, and creative optimization. Marcus left Amazon last year, taking half the year off before spinning up a consulting practice which eventually brought him to Tactile. When not working, he can be found in Magnolia with his wife Jenny and dog Eva walking the neighborhood or exploring the beaches and trails of Discovery Park. Other passions include a diverse background and interests in sustainability, travel, history, culture, (all) water sports, and anything 80s. One fun fact—at the ripe age of five, Marcus lived in the jungles of Papua New Guinea with his family.

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IDSA’s Medical Design Deep Dive

Next month Tactile has the pleasure of sponsoring IDSA’s Medical Design Deep Dive in Boston on October 9-11. We’re looking forward to learning more about how the role of the design and the designer is evolving to keep up with the rapid changes in healthcare. Tickets are still available–click HERE to purchase. We hope to see you there!

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Milwaukee Digital Level Wins Gold

Last night at the 2019 IDEA ceremony, it was an evening to remember. Tactile and Milwaukee Tool received an IDEA Gold Award for the Milwaukee REDSTICK Digital Level in the digital interaction category. Recognized as one of the most prestigious design awards programs, the International Design Excellence Awards (IDEA) recognizes exceptional achievement in industrial design, design strategy, branding, digital interaction, and many more categories. All IDEA winners become part of The Henry Ford Museum’s permanent collection. It’s truly an honor to be among the winners awarded for design excellence, and we’re so proud to be a part of the design collaboration. Congratulations to Milwaukee and the Tactile Design Team!
Tactile Boston

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Tactile Opens New Studio in Boston

Today, Tactile is proud to announce we’ve opened a new studio in Boston, Massachusetts. The studio will be led by newly appointed, VP of Design, Rich Hanks. A Massachusetts native, Rich has been a Design Director in the Seattle studio for the past six years and prior to joining Tactile, he worked in-house at Microsoft and Motorola. Why Boston? We specialize in designing tools for professionals in the medical and industrial product industries, so Boston seemed to be the right fit for us to open an additional design studio. Tactile brings a multidisciplinary design approach made up of industrial design, interaction design, and mechanical engineering to the East Coast. Our new studio gets us closer to our current partnerships and gives us an opportunity to connect with the growing Medtech innovation community in Boston. Interested in learning more about Tactile and our new studio? Give us a shout and we’d love to meet up!
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We believe great tools cultivate meaningful experiences that can improve our working and living conditions. We’re guided by the principle that functional should also be beautiful and enjoyable. For over 15 years we’ve relied on building trust and collaborative relationships with our clients to do just that.

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