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Best in Show
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IDEA Jury
We’re pleased to announce that our President, Josh Kornfeld, will serve on the jury of this year’s International Design Excellence Awards. It’s the 35th anniversary of the awards, and winners will be celebrated at this year’s IDSA International Conference in August. The jury is led this year by the UW’s Matthew Marzynski.
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Farewell
For the first time, a new year rings in at Tactile without Jared Randall on the team. Bittersweet! Jared was Tactile’s #2 employee after Josh—two RISD graduates working side by side for more than a decade. Jared helped grow the team to where it is today and will always be part of our DNA. He’s moving on to spend more time with his young son and to pursue some long-desired personal projects, which we’re excitedly tracking. We will miss him so but wish Jared the very best. If you have any questions about the transition, please email or call us anytime.
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Celebrate
From all of us at Tactile, thank you for making 2014 a year of growth and design adventure. We wish you all the best and look forward to working with you in 2015! (Image credit: devlin85 on flickr)
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Limited + Special
Tactile once again collaborated with the Xbox Industrial Design team on CMF for an exciting collection of game products: The Xbox One Limited Edition Call of Duty: Advanced Warfare Bundle, the Xbox One Special Edition Armed Forces Wireless Controller and Headset, Midnight Forces Wireless Controllers, and the Xbox 360 Special Edition Blue Bundle. We’re gamers ourselves, so we loved finding meaningful graphic details—and getting creative with production processes—that we knew would excite hardcore Xbox fans.
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Clearly Intelligent
We continue our design collaboration with Clarisonic (owned by L’Oreal) with the Smart Profile, a professional-grade sonic cleansing brush. Tactile worked with the engineering and marketing teams to amplify existing brand elements with upgraded materials and thoughtful interaction points.
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Brand Elevation
A best-in-class product line deserves a strong visual language. We continued our local partnership with the Genie team, leveraging the passion and attention to detail of longtime Genie staff and loyal fans to understand the Genie brand story and bring it to life. Together, we designed a product line that feels reliable, intuitive, accessible, and safe.
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Halloween 2014
Possibly the biggest Tactile Halloween on record. The costumes and merriment didn’t disappoint—so we’ll let the costumes speak for themselves. See our video slideshow, courtesy of the SnapBar. We’ll see you next year!
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Sitting in Motion
Tactile was pleased to take part in a special design effort for the Closing Party of the 2014 Seattle Design Festival. Herman Miller donated 10 Eames rocking chairs (fitting the Design in Motion theme of the festival) for local design firms to customize, then auctioned them off to benefit youth creative organization Sawhorse Revolution. The Tactile design team went for a classic mahatma dot pattern beloved by the Eames’, accented with a gold frame and dark-stained rockers. Our chair went home with the NBBJ Architecture crew—but perhaps we’ll reproduce one to decorate our studio…
