news Happy 20th Anniversary Xbox!


Xbox One S Minecraft Limited Edition

Just in time for Gamescom 2017, our friends at Xbox announced the Xbox One S Minecraft Limited Edition console and controllers. Etched blocks and redstone color, material and finish (CMF) elements immortalizes Minecraft and the thrill of creating, exploring and surviving your own adventure. The limited edition celebrates the game and most importantly, its fans. We’re so proud to have collaborated with Xbox on this fantastic project—congrats to the team!
Xbox, Microsoft, Tactile, Gamers, CMF


Limited + Special

Tactile once again collaborated with the Xbox Industrial Design team on CMF for an exciting collection of game products: The Xbox One Limited Edition Call of Duty: Advanced Warfare Bundle, the Xbox One Special Edition Armed Forces Wireless Controller and Headset, Midnight Forces Wireless Controllers, and the Xbox 360 Special Edition Blue Bundle. We’re gamers ourselves, so we loved finding meaningful graphic details—and getting creative with production processes—that we knew would excite hardcore Xbox fans.



Titanfall has landed. We’re excited to play the most–anticipated game of the year—and to pick up the limited edition Titanfall Xbox controller. Tactile has been a long–time collaborator with Xbox, and this project let us peek behind the curtain during the development and launch of Titanfall and work directly with both Respawn Entertainment (the game developer) and Xbox’s internal industrial design team. Tactile Design Director Rich Hanks commented, “It’s great to design for such an enthusiastic user. Every detail is meaningful to the core gamer, so authenticity is key. The result has to have a ‘wow’ factor—something that will inspire someone to save up and wait in line the day it hits the shelves. We had to create a must have product for the Titanfall fan.” For this fast–paced graphics project, the Tactile team immersed itself in the world of Titanfall. The controller, like the game, has a future military feel, with direct references to one of the game weapons that is sure to be a player favorite. Our team’s challenge was preserving the integrity of the Xbox brand language while integrating the excitement the game offers. This meant incredible focus on detail, down to constant iteration on the perfect shade of Militia orange. With each limited edition Xbox controller we touch—Tactile collaborated on the Tomb Raider version in 2013—we learn new production processes and build experience we can bring to clients across other industries. We also love working with the Xbox ID team for their consistently high standards of quality and execution. It’s a great fit for the Tactile team, too, which is uniquely suited to intense CMF (color, material, finish) efforts that require high–level graphic attunement. It doesn’t hurt, either, that we have deep experience with Xbox gamer culture. Xbox is quickly becoming the center of entertainment for families. For us, limited edition controllers present a unique chance to design for serious gamers while making sure the result is accessible for every player. Working on graphics for the Titanfall controller is just one great experience in a long history of collaboration with the Xbox team. They are as passionate as we are about details, and we can’t wait to see what’s next.

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We believe great tools cultivate meaningful experiences that can improve our working and living conditions. We’re guided by the principle that functional should also be beautiful and enjoyable. For over 15 years we’ve relied on building trust and collaborative relationships with our clients to do just that.

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