Genie, Tactile, Industrial Design

Brand Elevation

November 6, 2014

A best-in-class product line deserves a strong visual language. We continued our local partnership with the Genie team, leveraging the passion and attention to detail of longtime Genie staff and loyal fans to understand the Genie brand story and bring it to life. Together, we designed a product line that feels reliable, intuitive, accessible, and safe.