BRAND EVOLUTIONFebruary 4, 2014
When it came to designing the new Tactile logo, we sought a fresh perspective from our friends Don and Ryan of Invisible Creature. We came to them with some high–level ideas that we thought reflected our culture well, and they lent a refined eye and a touch of the unexpected. It was a great collaboration with a talented local design agency. It goes without saying that it’s tough to finalize your new logo—but the guys at IC made it feel easy.