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Brand Elevation
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Halloween 2014
Possibly the biggest Tactile Halloween on record. The costumes and merriment didn’t disappoint—so we’ll let the costumes speak for themselves. See our video slideshow, courtesy of the SnapBar. We’ll see you next year!
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Jack-O-Lanterns and Brews
It’s that scary time of year again: Tactile’s annual Halloween bash is Saturday, October 25, at Hilliard’s in Ballard. The Seattle design community (and friends) will gather to celebrate the colorful, the creative and the downright weird. Interested in attending? Please email us for an invitation.
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Where are we now?
The Convergence II event brought together designers, architects, students, entrepreneurs and more to discuss the widening needs of users and the challenges/opportunities in designing for them. Our four speakers—Martina Welke (Zealyst), Dominic Muren (The Humblefactory, UW, Alchematter.org), Dave Simon (Herman Miller), JoAnn Wilcox (Mahlum Architecture)—brought diverse experience to the question of where we must collaborate and how to bring the tools and disciplines together with intention. Thanks to everyone who attended and supported this great community discussion; we’ll see you at the next one!
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Upcoming Events
Fall 2014 will bring some great opportunities to engage with Tactile and our Seattle community. We’re co-producing two events around current design topics: “Convergence II” with General Assembly (yes, the education institution) on September 17, and “Design for the Consumer Universe” with Microsoft on October 2. Our famed annual Halloween party is right around the corner, too—which means it’s never too early to start considering costumes. Registration is free and open for both panel events and we hope to see you there.
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New Kids on the Block
They’re back! Once an intern and a contractor, respectively, ace industrial designers Heman Au and Ben Mabry have joined the Tactile team full–time. They have jumped right into CMF, med–tech and avionics projects with gusto—and we no longer remember life without them. Welcome, Heman and Ben.
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Premium
Last week, we began collaborating with a new client on their first foray into hardware development. They have a very well–respected name in the interactive space, synonymous with quality. Of course, they want their first physical product to authentically represent their high–end brand. Which led to a conversation about what, exactly, does it mean for a product to be premium? For this particular device, we might indicate premium status with a high price point, luxe materials or thoughtful features (or some combination thereof). Our key question here is, what would this client’s hyper–loyal users consider premium? Our client already has deep knowledge about their customers’ behaviors. With the addition of research, testing, and iteration, we can help them gain a fuller picture of the physical product experience that will meet or exceed their customers’ expectations. Our client will likely have to make a few tough choices about what’s feasible in this first endeavor. In the end, though, the customer will pick up this beautiful, top–quality new product and immediately feel it was created just for them—because it was.
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Design Fest Discourse
We’re thrilled to announce Part II of our Convergence panel series. “Convergence II: Where Physical & Interactive Design Meet” will take place on Thursday, September 17, 2014 at Impact Hub Seattle as part of the Seattle Design Festival. We’ll bring together industrial and UX designers, architects, urban planners and more to explore the challenges and opportunities of designing for every type of space. Register for this free event—with a deconstructed panel format—at https://convergencetwo.eventbrite.com and tell your friends and colleagues! We’ll see you in September.
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Healthy Anticipation
The internet was abuzz last week with the announcement of Apple’s Health app and HealthKit data repository—and the multitude of hardware and software integrations likely to follow (like the one with Cue, a “personal molecular-level testing device, which can give you an instant read on your influenza status). Aside from Health’s mass appeal, the most notable news to us is Apple’s collaboration with big healthcare players like the Mayo Clinic and EPIC. EPIC, the 800-pound gorilla in Electronic Health Records software, began pulling data from popular tracking devices like Fitbit and Withings into its MyChart for patients a few years ago. Still, health information interfaces for both providers and consumers, like EPIC’s, remain clunky and substantially less usable than your typical smartphone app. Apple’s foray into health management represents an opportunity for EPIC to stay at the forefront of the data revolution. It remains to be seen, though, whether a partnership with Apple—known for its focus on brand and an elegant user interface–will influence the day-to-day experience of accessing health data beyond the smartphone.
