We craft insightful products.
Gather in-depth and grounded insights that yield real-world design solutions.
Holistic and intuitive interactions are connected together with UX / UI design, prototyping and motion.
Bridge function and elegance through industrial design, mechanical engineering, and CMF.
Research & Strategy
We'll help you discover the most impactful ways to achieve your business goals.
As the foundation of all great product design, research is critical to our formation of strategy and vision for your yourproduct. But what does doing research actually look like? At Tactile, it begins with conversation. We know that discovering new insights not only requires a range of expertise, but actually having some people skills to relate to our clients and their customers.
For two decades, we’ve partnered with some of the world’s most trusted brands. Not only do we embrace their challenge, this experience has given us the proven know-how to translate deep empathy into insights, and insights into roadmaps.
All of our projects at Tactile begin with targeted research from product and competitive audits to in- depth consumer and market studies. We love to work with our clients to define goals, analyze data, and formulate new and different perspectives. Throughout the process, we seek to balance fresh insights with respect for a client’s legacy and instinct.
Building on this foundation of research, we translate insights into product solutions. But we don’t aim for quick fixes: Within many of our clients’ industries, any transformation must also consider the impact on solutions and business for decades to come. That means design must be efficiently integrated into every step of a product’s evolution. At Tactile, it’s all about the long game. We didn’t get into this business to win awards, but because we want to build the best and most meaningful products for our clients. Simple enough?
“We want to build the best and most meaningful products for our clients.”
Dive deep into how your product stacks up to the competition, garnering insights on market position and growth potential.
Consumer & Market Research
Build a robust understanding of your target market and explore the opportunities within that product space.
Usability & Accessibility Testing
Generate and execute test plans to discover what users really need, not what others want for them.
Discover high-level insights into your business and uncover innovative design solutions to improve decision-making.
Think beyond the product to envision how users interact with your business in the broader ecosystem.
Don’t know where to start or go next? We help our clients build individualized, goal-oriented research plans to answer the big business questions and guide innovation.
Featured Case Studies
Untangling Cognitive Bias: Part 1
Our relationship with bias could use a bit of untangling. Well, what is it exactly? Bias is a word that can run the gamut from lightly dismissing unwanted feedback (“they’re just biased”), to #fakenews, to flawed research that skews…Read More
Overcoming Cognitive Bias: Part 2
We all operate with some level of bias in our work. But there are some practical steps we can take to start overcoming bias.Read More