Research forms the foundation for all great product design and is critical for the formation of a shared vision that drives clear decision making throughout. Designing complex equipment means that the subjects of our interviews need to be experts in their field and so finding the right people to talk to is imperative. At Tactile, we build deep empathy early on with intense observational, ergonomic and competitive product research. As our concepts come to life, we continually engage with our industry experts for usability studies using our prototypes, and finally, validation research with our final product designs to ensure that what goes to market embodies measurably better results needed to win over new and existing customers.
We believe great tools cultivate meaningful experiences that can improve our working and living conditions. We’re guided by the principle that functional should also be beautiful and enjoyable. For over 15 years we’ve relied on building trust and collaborative relationships with our clients to do just that.